I led the rebranding of Foton Energy’s identity, managing the process from start to finish. This included researching the renewable energy certificates market and developing a communication strategy that informed the entire visual system.

To ensure visual consistency across platforms and touchpoints, I created a cohesive design system that connected the strategy to effective visual communications. The logo shape became a central design element, paired with a curated color palette and key imagery. To enrich abstract content or visualize data and processes, I incorporated custom illustrations that complemented the overall aesthetic.